Ever since they started in 1973, Adam og Eva has made waves as the most progressive and innovative hairdressers in Norway. Quality and individual treatment are key words that describe Adam og Eva.

They always challenge costumers to be bold and see themselves in new ways, and they challenge the hairdressing business by crossing boundaries when it comes to trends and professional quality. Ever since Oslo Fashion Week started, they have done all the Moods Of Norway showcases, and they have been responsible for the hair styling at the ESMOD showcases for the past nine years. Their experienced hair stylists work in hair salons, but they also hold courses, do photo-shoots and work backstage at showcases, events and TV-shows.

Adam og Eva has been working with fashion and showcases, both internationally and in Norway for years, and they are now present at Fashion Weeks in Copenhagen, London, Paris and New York.


Guerlain was established in 1828 and is one of the world’s oldest cosmetics houses. For five generations, the Guerlain family has since run the brand from their home city of Paris. The brand had its greatest breakthrough in 1853, when it became the holder of a royal warrant as supplier to Napoléon III. Guerlain created scents for Queen Victoria of England and Queen Isabel of Spain, amongst others. Today, the brand comprises scents, skincare and make-up. Guerlain make-up comes in the most exquisite packaging, and their mission is to reflect the beauty of women. Its most well known products are the Terracotta powders. The first compact bronzing powder was launched in 1984 – and today a Terracotta powder is sold every 25 seconds. In the last few years, classic colours have been joined by several trend colours, and the make-up assortment is now larger than ever.


Mercedes-Benz Ever since Karl Benz patented the world’s first car in 1886, Mercedes-Benz has been the definition of timeless elegance and modern luxury. Today the Mercedes-Benz star is a natural symbol at large, international fashion shows, both in New York, Berlin and now also at OSLO RUNWAY.


REDKEN is one of the most renowned brands for professional hair care in the world, and is available in hair salons. The Hollywood actor Paula Kent and her hairdresser Jheri Redding founded Redken in 1960. Paula wanted to create products of unmatched quality that offered the best care for her ever-changing looks. The Redken Creative Director and star hairstylist, Guido Paulau, works closely with the world’s top designers and every season he is responsible for creating eight out of ten hair trends. Chiara Ferragni is Redkens own Global Fashion Ambassador, the three muses are Sky Ferreira, Soo Joo Park and Lea T.

Steen & Strøm is supporting Norwegian fashion by being one of the main sponsors of OSLO RUNWAY.

Since 1797 Steen & Strøm Department Store have picked up the best from continental big-city shopping and collected well-known, attractive Norwegian, Scandinavian and international brands. The distinctive architecture of the Department Store blends historical elements with modern design and stylish shops in a truly unique atmosphere. Steen & Strøm has the tradition of being the city’s meeting place and source of inspiration for trends within fashion, beauty and food. 

Steen og Strøm Department Store
Nedre Slottsgate 8 – 0157 Oslo


THIS IS PR, Fashion & Music has grown to be an influential force in promoting fashion in Norway. The synergy between their extensive networks in the music- and fashion industry provides a unique platform for their costumers to grow. They believe that close cooperation, good communication, creative solutions and overall strategies gives continuing results for their clients.

THIS IS PR, is run and owned by the partners Ida Jordet, Kristina Nordbæk and Katrine Kvalsund. In March 2015 they established OSLO RUNWAY together with Ditte Kristensen.


The creative group Tableau was founded in 2013, and started out as Tableau Paper; an alternative fashion and visual culture magazine. Tableau has later branched out into a series of various interconnected projects and expressions: perfomances, exhibitions, a debate series on fashion and an art shop. Tableau also produces fashion shows, retail displays and publications. 

As an interdisciplinary platform, Tableau has gathered a large group of artists, academics and institutions. Regardless of output, and with a critical approach, they connect fashion, academia, art and commerce to show how and why it’s all connected as culture!

Tableau is run by founder and creative director Tove Sivertsen. Close collaborators are co founders Silas Henriksen and Henia Gamborg, artist Maria Brinch and fashion history theorist Ragnhild Brochmann.