The following is our application form for the Official Schedule running from August 25 to August 27, 2025.
Closes on February 25.

WHAT
Oslo Runway is a showcasing platform established in 2015, which today plays an important role for Norwegian designers, fashion and lifestyle brands.. Participating in ORW25 provides you, as a designer and/or company, with an unique opportunity to show your work and gain visibility in the fashion industry and beyond - on both a national and global scale.

The Official Schedule is our press program of events, and will be featured on our website, in press releases and promoted throughout social media. We communicate our annual program to both national and international press, and we host a hospitality program of approx. 70 top-line Norwegian and international press and industry profiles.

HOW
As part of the Official Schedule, you will be promoted on our website. This includes an online event profile featuring an image of your choice, as well as details about your planned event. Events listed on the Official Schedule all have exclusive slots, and you can choose it to be by invitation only or open to the public.

All program participants will be invited to relevant Oslo Runway events, such as press events and parties, as well as one-on-one sessions with our advisors. Additionally, selected runway presentations will be supported by Eleni & Chris, our hair partner, their professional team of hair stylists as well as the required products.

MEDIA EXPOSURE
Our experienced communication team will pitch press coverage during the event and in anticipation of Oslo Runway. Our press image bank service will be communicated to the global press and utilised as the main source for brand imagery for the media.

Oslo Runway will also host street style photographers to cover the street style of each day, securing pictures to be used by Oslo Runway and the general press. Our professional social media team will be creating social media content at your event, and a TikTok guest creator will be attending, as arranged by Oslo Runway, in order to generate exposure.

SUSTAINABILITY
All applicants of the Official Schedule must submit the CPHFW Sustainability Requirements survey by February 28 when applications are closing. The survey will be sent to your email after you have submitted your application.

For the upcoming ORW25 season, brands are piloting the revised Sustainability Requirements meaning you do not have to live up to the 2.0 version of the requirements yet but have the opportunity to test and implement them before they come into effect in 2026. Brands part of the Oslo Runway NEXT program must live up to the standards by the end of their participation (maximum 2 seasons).

Oslo Runway will host seminars in collaboration with CPHFW and provide one-to-one advice during the application period, focusing on the Sustainability Requirements. Selected knowledge and learning material will also be made available for each brand; CPHFW Sustainability Action Plan and Sustainability Requirements webinars covering all six focus areas in more detail (sent upon request).

ETHICAL CHARTER
Brands must sign and agree to align with the Danish Fashion Ethical Charter, except the part about Health Checks as we don't have an established system for that in Norway. Read more about the Danish Fashion Ethical Charter here. When partaking at Oslo Runway, brands agree to consider diversity and inclusion for models as well as staff.

We strongly emphasise that brands should not only focus on the model cast, but make sure to hire backstage staff with expertise on for example treating different skin and/or hair types and to brief these thoroughly with all information needed to style the models.

KEY DATES
Applications will be reviewed and shortlisted by our program committee consisting of industry professionals such as buyers, stylists and sustainability advisors.

·           Jan 23 - Applications and Sustainability Survey Submission opens
·           Feb 28 - Applications and Sustainability Survey Submission closes
·           June 10 - Brand Line-Up Announcement

All applicants must apply to maximum two of the enlisted categories:

Runway show
Runway shows will present collections in the traditional runway format. This can be either a digital or physical presentation, directed by you. A show must have a minimum of 100 guests.

Presentation
Presentations will feature a brand’s or designer’s products and/or collections displayed on models or as a part of a curated space or exhibition, in the format of a physical event. A presentation must have a minimum of 100 guests.

Tech Factory
Following last year’s success, we are stepping even further into the exploration of tech and fashion as Collective Oslo Tech Factory once again opens its doors for a night out. You can apply to be a part of/set up inspiring talks, exhibitions, performances and/or digital runway shows. For the last two years this has been an event of 800 guests, open for everyone by registration.

Breakfast, lunch or dinner event
Breakfast, lunch and dinner events provide a personal setting to promote your brand. This can be held in addition to your showcasing event, or be your only form of participation during ORW25. The event must have a minimum of 80 guests.

Party
Brands and designers can host a party to promote their brand. This can be held as an addition to your showcasing event, or be the only form of participation during ORW25. Your party can be open to the public or by invite only. The event must have a minimum of 100 guests.

Pop-up at Steen & Strøm Department Store
In collaboration with Steen & Strøm, we will once again host a pop-up store featuring a selection of Norwegian designer brands. This is a great opportunity to showcase your brand to the press and the public, right in the city center of Oslo. The pop-up will be open from Tuesday to Saturday, and will have an official press opening event.

Oslo Runway NEXT
Oslo Runway NEXT is established to support Norway’s emerging brands by onboarding them to the Official Schedule, as well as sponsoring both showcasing opportunities and bespoke business mentoring. Each year, two or three emerging brands with impressive collections are selected to participate in the program (for 2 seasons max).

The program offers several bonuses: a mentorship program including a one-year membership at Norwegian Fashion Hub, guidance by Manufacture Oslo, extensive PR through Oslo Runway’s channels, participation in our dedicated Oslo Runway Talent Showroom during ORW25, and 50 000 NOK in financial support to set up your own runway show or presentation during ORW25.

In order to be considered for Oslo Runway NEXT, applicants must meet the following criteria:
Be a Norwegian apparel brand
Have 2 collections which have been sold via wholesale (minimum of 2 stockists), and/or sell direct-to-consumer (with a minimum of 6 months trading history)
·           Demonstrate innovative design with a strong identity and sustainable approach
·           Be able to set up a runway show or presentation with at least 11 looks (minimum 100 guests)

Oslo Runway Talent Showroom
Our talent program highlights Norwegian design talent and up-and-coming, minor brands. A group of several Norwegian brands, alongside the selected NEXT brands of the season, will be featured in a designated Oslo Runway Talent Showroom. This is a great opportunity to introduce your work, aesthetics and visions to the press, selected industry profiles and the public.

2025 Official Schedule Pricing
Prices for the Official Schedule services for the participating brands reflect their annual turnover. The schedule fee also covers 1 brand representative at the Official Opening Dinner on August 25 2025.

Runway show, Presentation, Tech Factory, Breakfast, Lunch, Dinner or Party:
• < 2.5 million NOK: 7.995 NOK
• 2.5-20 million NOK: 15.995 NOK
• 20-50 million NOK: 20.995 NOK
• 50-100 million NOK: 25.995 NOK
• 100+ million NOK: 35.995 NOK

*Price is regardless of format, and regardless of the timespan of the event.

Pop-up at Steen & Strøm Department Store:
7.995 NOK (*press event and interior is included in the price, but staff and payment solution is not included and must be arranged by the brand)

Oslo Runway Talent Showroom:
7.995 NOK (*press- and friends & family events and display is included in the price)

Oslo Runway NEXT:
0 NOK (*no schedule fee)

2025 Payment Terms
All brands included on the Official Schedule are required to pay 100% of the schedule package fee in anticipation of Oslo Runway.

All brands will receive an invoice no later than March 31st, which must be paid within 14 days. Please note, that in case a brand decides to cancel participation, this amount will not be reimbursed as the application is binding.

*Note: All event listings on the Official Schedule have a schedule fee. Please find all information on admission criteria and listing fees prior to submitting your application.

Applications close
February 23rd 2025
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For additional information or questions, please reach out to us