ANNOUNCEMENT
An upcoming collaboration between Innovation Norway, Oslo Runway, Norwegian Fashion Hub and the London based agency K&H Comms will introduce Norwegian fashion and lifestyle brands to the London scene.
WHEN
K&H Comms Press Day on April 9
Oslo Runway London Showroom on June 17
Retail visits on June 18
WHERE
K&H Comms showroom
The Norwegian Residence, London
COLLABORATOR
K&H Comms, a full-service brand-building agency with clients within the segments of fashion, beauty and lifestyle.
Participation fee: 10.995 NOK
*Price includes project lead, photographer, press pitches, inviting and hosting of guestlisted press, profiles and buyers, as well as decorations, food and beverage.
**Price does not cover travel and transport of collection.
Application deadline: March 27
Press Day
The Norwegian brands participating will showcase their own collection alongside other international brands on the K&H Comms Press Day on April 9. About 200 guests, press and profiles, are expected to visit.
There is designated space for 8 brands to show 5 key products each, and for 2 jewelry brands to show a small selection of pieces on a pedestal.
Oslo Runway London Showroom
The Norwegian brands participating will showcase their own collection at the Norwegian Residence in London. The exhibition will be curated by Oslo Runway, and 1-1 meetings with buyers and press will be arranged throughout the day.
At night, there will be a cocktail event welcoming a broader guestlist of industry names, ranging from press and profiles to buyers and agents.
Press pitches
K&H Comms will work to pitch and secure press features on Norwegian fashion and lifestyle, and on the Norwegian brands who are participating, in British media titles.
They will also advise on and contribute to the selection of British press people and titles who will be attending Oslo Runway in August.
Retail visits
An addition offered by Steen & Strøm Department Store: CEO David Wilkinson, previously at Selfridges and Harrods, and Marketing Manager Kaia Kongsli will take the participating brands on a retail visiting round in London to better get to know the British market.
Criterias to apply for participation
Applicants must be a women’s or men’s contemporary fashion brand with a management-anchored export strategy targeting the British market. The business must have the required resources to handle the mentioned activities.
Every activation under the export program is targeting a specific target group. There will not be space for everyone who applies, but there will be possibilities to participate in other events in the future.
Participation is limited and Innovation Norway reserves the right to make a selection in the case of high demand. Accepted brands will receive a confirmation by March 31.
Payment
The participation fee will be invoiced in anticipation of the event, and an invoice will be issued on the same day as participation is confirmed.
Link to sign up.
Reach out to elin@oslorunway.no if you have any questions.
