ANNOUNCEMENT
During Copenhagen Fashion Week and the trade fair CIFF in August, we are collaborating with our Scandinavian neighbours to showcase Norwegian fashion and lifestyle brands. The main focus will be on international buyers, press and profiles.
Collaborators: The international trade fair CIFF, the Danish Fashion Week CPHFW, and the multidimentional strategic agency Introoutro. Oslo Runway is responsible for the event(s).
Where: At CIFF and at Introoutro's event venue in the city center of Copenhagen.
When: August 5
Application deadline: May 12
CRITERIA FOR APPLICATION
Applicants must be a women's or men's contemporary fashion or lifestyle brand (clothes, jewelry, watches, soaps/scented candles, shoes, accessories) with a leadership-anchored strategy on export towards the international market. The business must have the necessary resources to handle and fund the activities.
It is not mandatory for the brands that apply to participate at the Oslo Runway Copenhagen Showroom to participate at CIFF as well. You can apply here whether you are participating at one of the Copenhagen fairs or not.
Every activation under the export initiative aims at targeting a specific group, and it will not be possible to accept every applicant. However, more opportunities to apply to participate in upcoming activations and events will come.
Participation is limited and Innovation Norway reserves the right to make a selection in the case of high demand. Accepted brands will receive a confirmation by May 15.
DESCRIPTION OF THE ACTIVITIES
Oslo Runway Copenhagen Showroom
The Norwegian brands participating will showcase a selection of their own SS26 collections in a designated, shared showroom curated by Oslo Runway - complemented by Norwegian artists and furniture manufacturers. The venue belongs to Introoutro and is located in the city center of Copenhagen, at Vimmelskaftet, and can host 20 brands. Several activities will take place here on August 5.
*Press event 08.30-10.00
Introoutro will invite a curated group of press and profiles to a morning press event.
*Drop-in 11.00-16.00
It will be announced in both CPHFW's and Oslo Runway's channels that the showroom is open for drop-in visits for buyers, press and profiles. The brands participating are also free to invite their own guests to come to the showroom during this time sloth.
*Buyers & brands dinner 19.00-22.00
CIFF will invite a curated group of buyers to a dinner with the Norwegian brands participating in the Oslo Runway Copenhagen Showroom.
MEDIA COVERAGE IN THE CHANNELS OF CIFF AND CPHFW
Oslo Runway Copenhagen Showroom and its' activities will be announced in the channels of CIFF and CPHFW.
PRESS PITCH
Introoutro will work towards pitching articles in the press about Oslo Runway Copenhagen Showroom in relevant international media.
PRICES AND WHAT'S INCLUDED
Oslo Runway Copenhagen Showroom
Net turnover under 10 MNOK: 10 995 NOK
Net turnover between 10-25 MNOK: 15 995 NOK
Net turnover between 25-50 MNOK: 20 995 NOK
Net turnover over 50 MNOK: 25 995 NOK
*price includes project lead, photographer, press pitches, invitation and hosting of press, profile and buyers, decoration, food and drinks for the guests.
**price does not include travel and transport of own collection.
Oslo Runway Copenhagen Showroom - Dinner
795 NOK
*dinner is only for the brands participating in Oslo Runway Copenhagen Showroom. Max 1 person per brand.
PAYMENT
The payment fee will be invoiced prior to the event and the invoice will be sent out on the same day as the participation confirmation.
The activities are carried out with state support after the BAGATELLREGLENE. Participants will receive a form for recipients of BAGATELLMESSIG STØTTE with detailed information together with the invoice for the participation fee.
Contact Oslo Runway at hei@oslorunway.no.
We will be holding a digital information meeting on May 5th at 9:00-10:00 about the events on August 5th in Copenhagen. Registrer to participate here.
