Oslo Runway meets Her Royal Highness The Crown Princess for a table talk at Innovasjon Norge

At a table talk on March 6 hosted by Innovation Norway, Oslo Runway sat down with NF&TA, Norwegian Fashion Hub, our very own Crown Princess Mette-Marit, Mayor of Oslo Anne Lindboe, Minister of Trade and Industry Cecilie Terese Myrseth, and a selection of Norwegian brands, to discuss the future of Norwegian fashion.

As a part of the newly announced renewed national export program, aiming at creating a considerable spike in exports, Innovation Norway is making sure to spread the word about the opportunities that are already opening up to Norwegian brands.

The Norwegian Crown Princess Mette-Marit is currently showing her engagement for Norwegian fashion. At the beginning of the year, she visited the International Library of Fashion Research to learn about and see their work first-hand.

The specialized library is an active meeting ground and a vibrant center for fashion research, located next-door to the National Museum. It was founded in 2022 by the young, successful Fashion Editor Elise By Olsen, after inheriting the impressive collection of the deceased american fashion archivist Steven Mark Klein. Today ILFR houses a (still growing) collection of more than 15.000 physical objects and printed works from the fashion industry dating back to the 70's, and represents something unique in a global context and has received international acclaim.

- Receiving public recognition is a great honor. We are so thankful to The Crown Princess, The Mayor and The Minister of Trade and Industry for their interest in the important cultural and creative industry that Norwegian fashion is, says Elin O. Carlsen, CEO of Oslo Runway.

- The Norwegian fashion industry is now on its way to building a very exciting ecosystem of brands, institutions and organizations that collaborate well. And the export initiative of Innovation Norway will definitely give us momentum, she follows.